It is truly unsettling to see so many restaurant operators in thriving demographic markets resort to heavy discounting and coupons, all the while, knowingly or unknowingly, doing severe damage to their hard work and investments building a brand – let alone the signal it sends to the community and to hard working employees.
With so many creative and cost effective ways to market in today’s digital age, the fallback to trying to rescue slow sales with an “easy fix,” of half-off, two-for-one, etc. is anything but a fix – it shouldn’t even be a consideration.
We’ve seen restaurants opt for a “great deal” on advertising, daily deals, coupons only to find their operations shuttered weeks later.
As an industry, we’ve built out businesses on delivering on our value propositions. It’s time for the industry (owners) to roll up its collective sleeves and think outside the discounting “box” towards innovative, loyalty marketing and positive promotion.
Take the lead, step up and make your restaurant a true, compelling destination that doesn’t have any room for give aways.
Give us a call today to see how AccessPoint Group can help reposition your Brand.
Tom Kelley
President & Co-Founder
tkelley@accesspointgroup.com
