Take a Cue from Iconic Brands – Do Something Unique

Many restaurants have a hard enough time just keeping up, let alone spending quality time thinking about the “little things” that we have, over the years, highlighted as a key driver of repeat business.

On a recent flight on Virgin America http://www.virgin.com, the little things were everywhere: mood lighting; great music; entertaining safety videos; specialty food and snacks.

As you, as a restaurant operator or manager, deal with P&L, look at some unexpected ways to create buzz, or impress a good handful of your guests –mix up the music; get some creative and funny floor mats; bring over that unexpected “extra” at the end of the meal.

You’ll really be surprised at how the “little things” add up – not only in compliments from staff and guests, but in the bottom-line.